Archives

280,000 a Hermes belt buckle sold ten thousand dollars a Prada packets out of stock

Posted: March 20, 2012 | Author: | Filed under: Uncategorized | Tags: , , , , , , , | Leave a comment

Sales is usually twice as much: 280 000 Hermes belt buckle sold more than ten thousand a Prada package, tripling stores are out of stock

A sales staff for the first time to Beijing messy: you always see two people together, one is always shopping, one always pays the bill

Typically, the big sales season of the world’s luxury goods at Christmas to New Year. Beijing store special season in March each year.

Sales experience

The customer does not like too eye-catching logo goods

A few days ago, a friend of Ouyang Kun, the World Luxury Association China Office Chief Executive birthday, asked him to order several Hermes (Hermes) diamond the Starry belt buckle, the store price is 280,000 yuan each. Inquire after Ouyang Kun was told, all bought or already pay the deposit set aside, and a left.

During the same period, consumers complain about microblogging, buy Prada, a package (one million yuan a), asked over the three stores in Beijing have been told out of stock.

This is the special circumstances of each year in March, will appear only in the world luxury of a big shop.

Luxury stores in Beijing, salesman, Professor quickly grasp the March of choice for customers opt for.

A very experienced sales staff, they do not like those too eye-catching logo merchandise, and some special love Zegna (Zegna) Set some cordial Salvatore Ferragamo (Salvatore Ferragamo) shoes … However, the majority of them are obsessed with expensive watches.

When it comes to watches, this quite experienced sales lady said they would consider the level of the “friends”. Some level of buy Rolex, Cartier, Omega; some level to buy Tissot, Citizen.

Popular business

March each year, sales are usually twice

Ouyang Kun, chief executive of the World Luxury Association China Office, said that during this period, many classic fail to get.

Dunhill has always been attractive to the mature, stable and self-proclaimed men, the brand store a sales manager, said the general price of $ 10,000, there is no clear sign of a relatively low-key appearance of the briefcase, the most popular in the last 10 more than you need to order, and to transfer goods to other stores have.

The Cartier store a sales staff, said the average customer would tend to Cartier watches and accessories (such as rings, bracelets, etc.), but the gift customers will choose the price of Cartier in 8000 yuan to 10,000 yuan pen, because the “very low-key luxury.

An Italian brand, the original distributor in China, said this time of year, sales can reach twice the usual. Not specifically customer, the customer’s own initiative to come.

Sales details

A posted to the sales staff in Beijing said, “When I first came to China, I was confused, because I always see two guys together shopping,” she said, “but then I one is always shopping, while the other one always pays the bill. “

With the frequency of occurrence in the Shin Kong Place, a pedestrian is particularly high, and foreign accent, dress Nothing to buy, but much more. Such customers, shoe sales lady will actively persuade you to buy this, buy two pairs for the wear.

The global luxury brands eager to flock to the Hong Kong stock market Asian consumers attention

Posted: March 10, 2012 | Author: | Filed under: Uncategorized | Tags: , , , , , , , , , | Leave a comment

Many of the world high-end luxury brand plans listed in Hong Kong to take advantage of strong capital markets – and to attract more customers – because of growing demand for Asia’s high-end products.

Following the French cosmetics chain L’Occitane successfully funding more than 700 million U.S. dollars last year in an international financial center, Prada in January this year, also listed in Hong Kong, so Hong Kong has become one of the most attractive places of luxury brands.

Italian Prada fashion company listed in Hong Kong later this month is expected to raise up to $ 2,000,000,000.

U.S. brand handbags COACH (Coach) has been listed in New York in May, also said the company plans listed in Hong Kong at the end of the transaction, would like to take to strengthen the visibility of the brand in the Asia-Pacific region.

Senior luggage manufacturer Samsonite (Samsonite) also began this week on sale in Hong Kong stock market was also expected it to raise funds up to $ 1.5 billion.

Market rumors British Burberry brand is also considering listing in Hong Kong, because of the high-end retailers compete for the fastest development speed of China, the world’s luxury goods market.

Under the promotion of strong economic development, the market is expected to become the world’s largest luxury goods market in China in 2015.

With the overwhelming are relevant advertising on the shares listed in Hong Kong boom, the streets and newspapers to attract local retail investors to subscribe for the luxury brands on sale of stock or money to buy their handbags and shoes.

CLSA’s consumer analyst Aaron Fischer told AFP that the listing is a way to increase brand awareness in Asia “.

The global luxury goods turnover of these companies already have a half from Asian consumers.

The strong economic development in China has millions of dollars in the number of households rose sharply to as much as 1.11 million.

Faced with such a large wealthy class, private yacht manufacturers and Sotheby’s and Christie’s have to wait for the auction house is also eyeing the Chinese market. Hong Kong is already in the auction industry in New York and London test the level.

China’s strong capital market so that Hong Kong has become one of the world’s largest IPO market in 2010.

The company of last year, the public offering shares in Hong Kong IPO to raise funds up to $ 50 billion, making it the world’s largest IPO market.

Qiao Liu, Peking University Guanghua School of Management, a finance professor, said, “listed in Hong Kong will contribute to the Prada and Kou Chi profit on strong capital markets in Asia.

“As the market and future growth points in Asia, so for these companies listed in Hong Kong is a natural move.”

He said that the listing of high-profile “the same so that consumers become shareholders of the Company, which will further enhance their brand loyalty.

Make this investment enthusiasm to second-hand designer handbag retailer Milan Station last month listed on the bid as much as 77% above the offer price.

Milan Station 2100 times oversubscribed, the highest ever of the Hong Kong stock market.

U.S. consumer analyst Jonathan Galaviz said, “Asia is the center of the capital market, any business contacts with Asian companies are naturally considered in the local market.”

He said, “Any retailers should pay attention to Asian consumers.