280,000 a Hermes belt buckle sold ten thousand dollars a Prada packets out of stock

Sales is usually twice as much: 280 000 Hermes belt buckle sold more than ten thousand a Prada package, tripling stores are out of stock

A sales staff for the first time to Beijing messy: you always see two people together, one is always shopping, one always pays the bill

Typically, the big sales season of the world’s luxury goods at Christmas to New Year. Beijing store special season in March each year.

Sales experience

The customer does not like too eye-catching logo goods

A few days ago, a friend of Ouyang Kun, the World Luxury Association China Office Chief Executive birthday, asked him to order several Hermes (Hermes) diamond the Starry belt buckle, the store price is 280,000 yuan each. Inquire after Ouyang Kun was told, all bought or already pay the deposit set aside, and a left.

During the same period, consumers complain about microblogging, buy Prada, a package (one million yuan a), asked over the three stores in Beijing have been told out of stock.

This is the special circumstances of each year in March, will appear only in the world luxury of a big shop.

Luxury stores in Beijing, salesman, Professor quickly grasp the March of choice for customers opt for.

A very experienced sales staff, they do not like those too eye-catching logo merchandise, and some special love Zegna (Zegna) Set some cordial Salvatore Ferragamo (Salvatore Ferragamo) shoes … However, the majority of them are obsessed with expensive watches.

When it comes to watches, this quite experienced sales lady said they would consider the level of the “friends”. Some level of buy Rolex, Cartier, Omega; some level to buy Tissot, Citizen.

Popular business

March each year, sales are usually twice

Ouyang Kun, chief executive of the World Luxury Association China Office, said that during this period, many classic fail to get.

Dunhill has always been attractive to the mature, stable and self-proclaimed men, the brand store a sales manager, said the general price of $ 10,000, there is no clear sign of a relatively low-key appearance of the briefcase, the most popular in the last 10 more than you need to order, and to transfer goods to other stores have.

The Cartier store a sales staff, said the average customer would tend to Cartier watches and accessories (such as rings, bracelets, etc.), but the gift customers will choose the price of Cartier in 8000 yuan to 10,000 yuan pen, because the “very low-key luxury.

An Italian brand, the original distributor in China, said this time of year, sales can reach twice the usual. Not specifically customer, the customer’s own initiative to come.

Sales details

A posted to the sales staff in Beijing said, “When I first came to China, I was confused, because I always see two guys together shopping,” she said, “but then I one is always shopping, while the other one always pays the bill. “

With the frequency of occurrence in the Shin Kong Place, a pedestrian is particularly high, and foreign accent, dress Nothing to buy, but much more. Such customers, shoe sales lady will actively persuade you to buy this, buy two pairs for the wear.