Prada fashion event center in Korea, heavy build

Recently, Prada announced that with the cooperation of the famous Dutch architect Rem Koolhaas Rem Koolhaas and OMA think tank AMO – Prada, the Transformer will be launched in Korea in 2009, Prada, called “Transformer” building in the center of Seoul, South Korea held a series of art, film and fashion events. Prada will be the end of March 2009 to July, will be the Transformer “building a month to do a flip to organize different activities with different facades.

Transformer’s design was inspired by the shape of the tetrahedral rotation changes, each side able to fashion or arts and culture programs to provide booth. The four sides have the unique shape of the steel structure, including hexagon, cross, rectangle and round. In this way, during the exhibition, the floor can become walls, walls become ceilings, the ceiling can become a floor.

PradaTransformer project would be the support of LG Electronics, Hyundai Motor Company and Red the Resource. The building will be adjacent to the traditional architecture of the 16th century – Kyeonghee Palace is Kyunghee Palace, add a touch of modern colors here strong historical atmosphere.

Seoul is a vibrant city, Prada and the Seoul Metropolitan Government has also established good relations of cooperation. Therefore, Seoul, in other Asian cities, emerged as the preferred location of the Prada Transformer project. Contemporary art and architecture, the Seoul Metropolitan Government has been giving a lot of support at the same time, Seoul has developed the entertainment and fashion industry, is increasingly winning the attention of the world.

Mr. Patrizio Bertelli said: “Prada, the Transformer project will become an important platform for the display in 2009. Korea’s commercial and cultural industry is experiencing rapid development, we chose to Seoul to complete this project, it is out of Asia is important for the Prada Group of recognition.

Mr. Rem Koolhaas (Rem Koolhaas), said: “Interestingly, the Transformer as a dynamic construction, rather than follow the traditional thinking to conclude that simple static objects. Prada, the Transformer venue held special events building real-time structure, a new understanding of this type of building. “

Transformer project by Rem Koolhaas Rem Koolhaas and his colleagues KunléAdeyemi and architect Alexander Reichert, is responsible for.

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